Monday, 14 March 2022 12:10

Kemenkop Asks Majalaya Sarong Craftsmen to Innovate to Be More Global

That it becomes more global. As part of the main textile industry in the Majalaya area, Bandung Regency, West Java, this product is expected to continue to strengthen its existence in the digitalization era. "Sarong craftsmen who are under the auspices of the Noesantara MSME Forum (FUN) can initiate so that Majalaya MSME sarong products enter a larger marketplace," said the Deputy Assistant (Asdep) for SME Financing and Investment at the Ministry of Cooperatives, Temmy Satya Permana when attending the Sarong Festival event. Majalaya as stated in a press statement, Jakarta, Saturday. Sarong products that are entered into the marketplace have good quality so that they can be worldwide. According to him, a product can be sustainable if it is loved by indigenous people, in this case by the people of Majalaya. "Don't dream that the Majalaya Sarong can be loved by the wider community and even the world, if the people themselves don't wear and love it," he said. Minister of Cooperatives and SMEs Teten Masduki said that the performance of the Majalaya Sarong Festival was a form of cultural appreciation with an attitude of appreciating the work of local production.

"We are proud of sarong products from various regions as the nation's cultural wealth, which is not owned by other countries in the world," said the Coordinating Minister. Majalaya sarongs are the result of Majalaya's main textile industry, which was popular throughout Indonesia and several Asian countries. There are various variations of the Majalaya poléng sarong, ranging from the sub-district head, hajj poléng, totog poléng, bolégbag poléng, taliktik poléng, to namicalung poléng.

Source: https://m.antaranews.com/berita/2756237/kemenkop-minta-perajin-sarung-majalaya-berinovasi-agar-kian-mendunia

 

 

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