Ministry of Trade's (Kemendag) continue to encourage the growth of the national economy. One of them is through the Good Design Indonesia (GDI) program which is expected to be one of the efforts to maintain the momentum of increasing exports and being able to transform Indonesian export products. This was emphasized by the Director General of National Export Development of the Ministry of Trade Didi Sumedi in the socialization of the 6th Good Design Indonesia (GDI) Program with the theme 'Gateway towards Global Markets'. The GDI event in 2022 is held to maintain the momentum of increasing Indonesia's exports which have performed satisfactorily in 2021. sectors during the COVID-19 pandemic," said Director General of National Export Development at the Ministry of Trade Didi Sumedi, in a press release, quoted on Sunday, March 6, 2022. Didi admits that there are many challenges faced so that the economic and trade sectors continue to grow. Therefore, GDI is a form of appreciation for designers and business actors with export potential, as well as initiatives to curate value-added goods and services that are believed to have commercial value in local and global markets. As an effort to open up greater global market opportunities for value-added manufacturing industry players, the 2022 GDI event opens registration for 17 categories of products and services that have high commercial value in domestic and international markets.
This effort is carried out through the development of creative and innovative designs, as well as having a positive impact on the environment and community economic empowerment. Among these categories are electronic products, household appliances, as well as gardening equipment andmobilityvehicles, both passenger vehicles and vehicles that function as work tools. This is in line with world market demand, which is predominantly in the form of high-tech manufactured products including electronic products (HS 85) with a market share of 16.7%. Meanwhile, machinery/equipment (HS 84) and automotive (HS 87) products each gained a share of 12.2 and 7.3%. GDI was held for the first time in 2017 and is one of the priority work programs of the Directorate General of National Export Development of the Ministry of Trade in supporting efforts to increase national non-oil and gas exports based on advanced designs and technology. "The GDI event is expected to motivate designers and business actors to continue to innovate to create creative and solution-based products and services, especially for urban communities," said Didi.
The structure of Indonesia's export market
He revealed that the structure of Indonesia's export market, which has been dominated by primary commodities in the form of raw and semi-finished goods, has now been transformed. This was indicated by the increasing market share of value-added products of USD110.74 billion. In 2021, Didi said, Indonesia not only managed to reap the highest export transaction value in the history of the Indonesian economy, which was recorded at USD 231.54 billion. The structure of the export market, which was originally dominated by primary commodities, has also been transformed by increasing the share of value-added processed products to 47.83% of total exports. With the transformation of the export market structure to a more balanced between commodity products and manufactured products, he continued, Indonesia will benefit from the export of value-added goods and will no longer be limited to exporting raw goods and semi-finished goods. "This transformation is reflected in Indonesia's main export products in 2021, such as iron and steel, machinery and electronic and electronic products, as well as motor vehicles and spare parts," said Didi.
