Deputy for UKM, Ministry of Cooperatives and SMEs (Kemenkop UKM) Hanung Harimba Rachman hopes that the Proudly Made in Indonesia National Movement (Gernas BBI) 2022 will not only target all components of the nation in Indonesian territory. However, it also targets all Indonesian citizens (WNI) and diaspora who are abroad to remain proud of using products made in Indonesia. "The BBI Gernas is also expected to be a moment to encourage the export of MSME products to various countries by involving the Ministry of Foreign Affairs and the Ministry of Trade," said Hanung as in an official statement written in Jakarta, Sunday. This year's Gernas BBI will be held in March and inaugurated in the Riau Islands Province (Kepri), Batam City, with a campaign period from February to April. In this case, the Coordinating Ministry for SMEs, the driving manager, and the Riau Islands Provincial Government (Pemprov) as key opinion leaders (brand ambassadors). The event will take place with the support of every stakeholder such as Bank Indonesia, the Financial Services Authority (OJK), all Regional Apparatus Organizations (OPD) of the Riau Islands Provincial Government, Himbara Bank, banks, market shops, and well-known brands.
Hanung hopes that there will be indicators of the success of Gernas BBI, for example, the number of on-boarding MSMEs through digitalization on electronic trading platforms, transaction values during the program's campaign period, entrepreneurship assistance, and optimization of DIGIKU (Himbara). Then the number of on-boarding defense procurement and e-catalog of the Government Goods/Services Procurement Policy Institute (LKPP), monthly campaigns, the use of QRIS (QR Standard Indonesia), and increasing financial literacy such as the Information System for Financial Information Recording Applications. In addition, it is also hoped that Batam will become a strategic Free Trade Area and become a model for trade activities and other strategic events held in Singapore. "This mirroring activity is expected to be followed up by all relevant stakeholders," he said. Furthermore, Gernas BBI in Riau Islands wants Gernas BBI to become a sustainable national movement to encourage the growth of MSMEs to be promoted to a higher class, and spread to domestic and international markets.
