PT Bank Syariah Indonesia Tbk (BSI) supported the Hijabfest Business Class Gathering event held by the Indonesia Hijab Fest in Bandung, West Java. One of the initiatives that will be made is Hijab Market Indonesia which will be carried out in several cities from March-December 2022. BSI Sales & Distribution Director, Anton Sukarna said BSI as part of the sharia economic ecosystem in Indonesia adjusted various policies and business strategies by referring to the master plan, namely by looking at the potential for business development in the Halal Food & Beverage sector, Muslim Fashion (Modest Fashion), and Pharmacy. & Halal Cosmetics. In addition, BSI also needs to see opportunities for how to be involved and contribute to the development of the Halal Industrial Estate (KIH). “This event is BSI's commitment to support the development of the halal ecosystem in Indonesia. There are 3 sectors that BSI focuses on developing the halal ecosystem in the country, namely halal food and beverages, Muslim fashion, and halal pharmacy and cosmetics," said Anton, Monday (7/2/2022).
Bank Syariah Indonesia assesses that increasing the production of halal products and services in Indonesia can be done with several strategic approaches, namely the acceleration of halal certification, especially in the MSME segment which currently has received incentives in the form of free halal certification for MSEs, followed by a strategy of mentoring and increasing the capacity of halal MSMEs. to be export competitive. There are three areas that can be the focus of increasing the value of the halal industry, namely increasing exports of halal products, production of import substitution, and increasing foreign direct investment (FDI) in the halal sector. These three areas will certainly encourage the development of the national halal industry not only as the largest consumer or market in the world, but also how to make Indonesia the world's largest producer of halal products/services.
For Indonesia Hijab Fest itself, there will be several Hijab Market Indonesia events held in 8 cities in Indonesia, namely Jakarta, Cikarang, Tangerang, Depok, Bekasi, Bandung, Serang, and Cibinong. In addition, they also collaborate with e-commerce Shopee, to hold events such as Hijab Market Ramadan, Hijab Market Mid Year Sale, Hijab Market September Cheers, and Hijab Market Year End Sale.
