Deputy Minister of Tourism and Creative Economy / Deputy Head of the Tourism and Creative Economy Agency, Angela Tanoesoedibjo appreciated the implementation of Embracing Jakarta Muslim Fashion Week 2021 as a momentum to advance the fashion industry, especially in the Muslim fashion segment. This was conveyed by Angela while attending the Embracing Jakarta Muslim Fashion Week 2021 at the Gelora Bung Karno Aquatic Stadium, Central Jakarta, Thursday (18/11/2021). "This is a real step to realize Indonesia as a center for world halal products, as well as encourage national economic growth through the development of the Muslim fashion industry and halal cosmetics in local and global markets," said Angela. Angela added that Indonesia is a potential market for the Muslim fashion industry. Considering that Indonesia is a country with the largest Muslim population in the world, which is around 231 million people or equivalent to 13 percent of the world's Muslim population.
"In addition, the number of millennials and generation Z in Indonesia also dominates at 53 percent, so that with a large and young Muslim population, there are huge opportunities for the growth of the Muslim creative industry, including the fashion industry," said Angela, who is also the Chairperson of the Party's DPP. Perindo in the Digital & Creative Economy Sector. Angela said that with the support of Indonesia's cultural diversity, a high level of creativity in human resources, and the ability to adapt to sustainable values, Indonesia can become a trend setter in the global fashion industry. Based on data from the State of Global Islamic Economy Report 2018, Indonesia ranks third in the growth of the Muslim fashion industry in the world after the United Arab Emirates and Turkey with transactions reaching a value of 21 billion US dollars.
Angela also invited Muslim fashion actors to immediately adapt to the digitalization process in transacting and marketing their products. Because during the Covid-19 pandemic, the challenge facing the Muslim fashion industry is the ability to adapt more quickly to digital transactions. "Throughout 2020, digital trade transactions in Indonesia have reached more than Rp. 253 trillion and are expected to increase to Rp. 330.7 trillion in 2021. The arrival of various consumer demands, both domestic and global, will definitely be greatly influenced by technology, so we need to use technology to increase value. adding products and business efficiency, so that we can provide the best works and solutions for the community," said Angela. The event was filled with fashion shows featuring 36 well-known Muslim fashion brands and discussions on the development of fashion in Indonesia. The event was also attended by the Minister of Trade, M. Luthfi; and Director of Regional Events Kemenparekraf/Baparekraf, Reza Fahlevi.
Sources: https://www.inews.id/travel/belanja/kembangkan-industri-wamenparekraf-angela-tanoesoedibjo-indonesia-bisa-jadi-pusat-fesyen-muslim-dunia
