Indonesia’s Trade Ministry has facilitated business linkages between 30 local small and medium-sized enterprises (SMEs) and major retail companies in Japan to widen export access for Indonesian fast-moving consumer goods (FMCG) in one of Asia’s most demanding markets. This initiative was carried out in cooperation with the Japan External Trade Organization (JETRO) through business matching sessions that focused on helping Indonesian businesses understand and meet Japan’s strict quality and safety standards. Participating SMEs showcased products in categories such as furniture, homeware, cosmetics, pet care, and food and beverages, aiming to diversify Indonesia’s export portfolio beyond traditional sectors like commodities and automotive.

The one-on-one meetings allowed Indonesian suppliers to present their flagship offerings directly to Japanese retail representatives and discuss pricing and compliance. The Trade Ministry highlighted strong potential for deeper cooperation between Indonesia and Japan in sectors including home living goods, wellness, personal care, and beauty products. Despite a recent decline in Indonesia’s non-oil and gas exports to Japan due to global economic pressures, bilateral trade has shown positive growth over the past five years, and the government anticipates that these business matching efforts will lead to long-term partnerships and strengthen Indonesian presence in Japan’s competitive retail market. 

Source: https://en.antaranews.com/news/400946/homepage-v2.html