The Tuban Regency Government, through its Department of Labor and Industry, recently hosted a strategic talk show titled "Strategies for Enhancing Competitiveness Towards National and Global Markets" during the 2025 Tuban Batik Creative Festival. This initiative serves as a critical platform for Small and Medium Industries (IKM) to refine their market positioning by aligning product development with contemporary consumer trends. Experts at the forum emphasized that maintaining relevance to market needs is paramount, urging business owners to integrate both online and offline marketing channels. By prioritizing customer satisfaction and staying ahead of shifting demands, local industries are encouraged to move beyond traditional boundaries and target a broader national audience.
Beyond market awareness, the forum highlighted that consistent quality, business legality, and professional packaging are the essential pillars for IKM players to "level up" and penetrate modern retail chains. Industry leaders and academic experts noted that while Tuban’s local products, particularly in the food, beverage, and craft sectors, show immense potential, their global viability depends on maintaining rigorous production standards and continuity. The local government remains committed to providing ongoing vocational training and community support to foster a resilient industrial ecosystem. This collaborative approach aims to transform local craftsmanship into competitive global commodities, ensuring long-term economic sustainability for the region’s industrial sector.
