The resounding success of the Taylor Swift concert series in Singapore from March 2 to March 9, 2023, has drawn attention to the economic potential within the creative sector. Singapore's estimated tourism revenue of USD 260 million to USD 375 million serves as a testament to the collaborative power of various stakeholders in the creative industry. However, this achievement prompts Minister Sandiaga Salahuddin Uno to reflect on Indonesia's ekraf, where immense potential exists but remains underutilized. He emphasizes the need for a comprehensive approach, learning from international models such as Japan's public-private partnerships. Sandiaga underscores the importance of developing infrastructure, streamlining permits, and fostering collaboration with stakeholders to attract large-scale international events, not limited to music concerts.

As Indonesia charts its path in the creative economy, challenges and opportunities emerge. Sandiaga acknowledges financing hurdles, intellectual property concerns, and the need for better access to international and domestic markets. The government's role as a facilitator becomes crucial in addressing these challenges. Proposing funding models like the Indonesia Tourism Fund (ITF) and the Creative Economics Fund, Sandiaga envisions ekraf becoming a significant contributor to GDP, creating quality jobs, and experiencing threefold growth within 15 years. The minister highlights the importance of sustained public engagement, collaboration, and consistent policies across administrations to foster a robust and inclusive creative economy.

Source: https://www.kompas.id/baca/ekonomi/2024/03/07/ekonomi-kreatif-lokomotif-indonesia-maju